Information for Admissions Representatives

A college rep explains the value of a Lutheran education to a prospective student.This page provides information to Admissions Representatives who attend the various LECNA College Fairs. Reps, you know the importance of these events and all of the planning it takes to make them possible. The sidebar to the left contains all the information you will need to register for, travel to, and promote the fairs in order to reach students in effective and and memorable ways. Thank you for all of the time and hard work you put in to make sure that we keep attracting the interest of wonderful and talented students each year.

College fairs are often an institution’s best opportunity to meet with one of their core constituencies – Lutheran students. LECNA promotes and strengthens the relationship between Lutheran colleges and Lutheran congregations through the coordination of Lutheran College Fairs. Admissions representatives gather in churches and meeting centers nationwide to meet and interact with college-bound youth and their families. The college fair events are sponsored in part by Thrivent Financial.


Each fair is sponsored by LECNA in collaboration with local pastors, youth directors, church members, guidance counselors and local Lutheran college support.

LECNA coordinates the physical arrangements for each fair, handles the registration, prints and distributes promotional materials, offers advice and support to the local leadership constituencies, and provides on-site management at the fairs.

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Institutions registering for the Lutheran College Fair events agree to have at least one admission staff member and/or trained alumni representative available during the scheduled hours of the fair. The utilization of alumni representatives is encouraged in areas where you may not otherwise travel. There is not a percentage limit placed on the number of alumni representatives you may choose to represent your institution at our Lutheran College Fairs.


We will be offering financial aid seminars at all event locations and college/career planning seminars at select Saturday and Sunday events. Hors d’oeuvres will be served at all events. We have found that we can contract for hors d’oeuvres and beverages rather than paying for meeting room space. The hotel can meet minimum revenue projections through food/beverage sales as well as room rental.

Mother and daughter look through college material at a fair.


Thrivent Financial for Lutherans Foundation continues to support these events as an integral part of LECNA’s overall marketing efforts. Their support reduces your cost to participate in the college fair program. We are indeed grateful and blessed to have their support and interest in our Lutheran colleges and universities.


Promotional committees (comprised of local thought leaders who will work in their communities to promote the event held in their area) have played an important role in enhancing our Lutheran College Fair events. Local leadership committees are active in St. Louis, Chicago, Denver, Milwaukee, Seattle and other cities. Every effort is being made to enhance the local leadership program.


Please talk with your church relations director and encourage him/her to contact churches in areas where we are hosting Lutheran College Fair events.

We also participate in other special events and conferences on behalf of our Lutheran colleges and universities.